- eCommerce • BY Publicators •
- eCommerce • BY Publicators •
- eCommerce • BY Publicators •
- eCommerce • BY Publicators •
- eCommerce • BY Publicators •
- eCommerce • BY Publicators •
- eCommerce • BY Publicators •
- eCommerce • BY Publicators •
Conversion rate of online shoppers, are normaly somewhere between 2% and 10% tops. Smart email marketing
can increase these rates and win back customers . How? We have few tools for you
Personalization
What if you could know exactly what your customers want? What do they love? What are they searching for on your website? Which newsletter should you send each one, with what content, and when? Well, we’re happy to say that you can — and it works like magic. Using a smart algorithm that learns website visitors’ behavior, personalized emails are automatically created and delivered — based on products viewed, purchases, on-site searches, email interactions, and more. The algorithm learns what and when to send, and which delivery performs best — then executes it automatically. Yes, sometimes dreams really do come true.
Triggers
Ready, set... go! Smart trigger deployment can boost your service and marketing results. Add predefined auto-newsletters, and you’ve got an outstanding customer experience. For example, if a subscriber clicks a link and is redirected to a product page but doesn’t complete the purchase — the next day, they receive a special offer related to that product straight to their inbox. The same applies to page views, link clicks, birthdays, or any other tracked event — triggers are a great way to send automated, personalized emails.
iCreate
Meet iCreate — a smart complementary platform that helps you create, manage, and analyze digital campaigns and leads. It starts with an advanced landing page and minisite generator, continues with campaign tracking and performance analysis by media source, and finally offers powerful lead management tools and a built-in mini CRM. Another great feature is the smart lightbox, which can be fully customized to deliver personalized content to each user.
Automated Newsletter
Your clients expect a seamless user experience — and we’re here to make it happen. You probably have a “Contact Us” form on your website. A customer-centric experience means sending an automatic “thank you” email right after they click “send.” The same applies to any subscription form: each trigger can activate an auto-reply email or a sequence of newsletters.
Abandoned Cart Email
So your customer reached the checkout page with a cart full of great products — but for some reason, they didn’t complete the purchase. The obvious next step is to send a follow-up email offering a special discount on the items they left behind. A personalized “cart abandoned” newsletter is one of the most effective sales boosters.
Mobile vs. Desktop
Yes, we’re the Y generation — or more precisely, the mobile generation. Did you know that as of 2017, 35% of newsletter opens come from smartphones? That’s why it’s so important to look at mobile vs. desktop open rates to draw the right conclusions for your next campaign.
Profile
What we call a “profile” is essentially a segment — defined by a set of rules such as location, purchase behavior, and interests. This enables you to send relevant campaigns to the right customers at the right time. A profile provides a real-time view of specific subscriber types across all your lists.
User Interest Fields
What interests each subscriber? How do you decide which list to assign them to, so they receive content they truly enjoy? Let your subscribers choose for themselves!
Digital Magazine
Companies that produce diverse content, or those that wish to maintain a content-based customer club, often use a Digital Magazine-style newsletter. First, we lay out the types of content to share with readers. Then, we design a beautiful yet practical template that allows easy content updates while keeping a consistent design.
