{"id":3883,"date":"2015-08-10T08:47:07","date_gmt":"2015-08-10T08:47:07","guid":{"rendered":"https:\/\/website.publicators.com\/?p=3883"},"modified":"2025-05-14T08:49:18","modified_gmt":"2025-05-14T08:49:18","slug":"how-to-get-more-personal-data-from-your-subscribers","status":"publish","type":"post","link":"https:\/\/website.publicators.com\/he\/how-to-get-more-personal-data-from-your-subscribers\/","title":{"rendered":"How to Get More Personal Data from Your Subscribers"},"content":{"rendered":"
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When people sign up, most marketers today ask for just the email address<\/strong>, maybe also the name, thus removing obstacles, providing better UX<\/strong>, and consequently, getting more subscribers.<\/strong><\/p>


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But wouldn\u2019t it be great to have full Names, City and Country\/ State, Birthday \/ Anniversary dates?<\/p>


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Actually, many people freely share such personal information online anyway – on Facebook, Instagram, etc.<\/h4>

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If they knew the benefits of sharing this data directly with you, some would gladly do so<\/h4>\n

When you get more personal data, you will be able to:<\/h4>

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A.    Send more relevant emails<\/p>\n

B.    Get more involvement, engagement = more clicks, more leads \/ sales<\/p>


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So now we commence The Dance of Further Data Collection.<\/h4>

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Here are the two best ways to go about it:<\/p>


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Tactic #1: Incentive Upon Joining or Special Offers<\/h4>

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In your Welcome Email, or further along the customer lifecycle,<\/p>\n

greet the subscriber and offer a way to make the relationship better:<\/p>\n

Prove it by providing a coupon or a free item – such as a birthday \/ anniversary gift (when the time arrives).<\/p>\n

For example, one of our clients, a luxury hotel chain,<\/p>\n

emailed all their subscribers on January 31st, two weeks before Valentine’s Day,<\/p>\n

Offering special rates for February 14th if they book their holiday on that same day,<\/p>\n

OR, if they fill in their names and wedding anniversary<\/strong> (on a landing page),<\/p>\n

they can enjoy this rate on another date more suitable for them.<\/p>


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\"Anniversary<\/p>


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Tactic #2: Preference Center<\/h4>

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This is the nicest thing you can do for your subscriber-<\/p>\n

Ask her how frequently she wants to get an email from you, and where her interests lie.<\/p>\n

Some marketers include a link to the Preference Center in every single email.<\/p>\n

Leverage this Touchpoint by adding a Profile \/ Personal Details form.<\/p>\n

You can also ask a simple question: \u201cTell Us What You like!<\/strong>\u201d This would lead to a win-win relationship.<\/p>\n

Don\u2019t forget to:<\/p>\n

\u00b7         Assure their data privacy<\/p>\n

\u00b7         Explain the benefits of personally customized emails.<\/p>


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We welcome you to contact us <\/a>for further advice about Personalization and more Subscriber Data Management Options.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

When people sign up, most marketers today ask for just the email address, maybe also the name, thus removing obstacles, providing better UX, and consequently, getting more […]<\/p>","protected":false},"author":1,"featured_media":3885,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[29,31],"tags":[],"class_list":["post-3883","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","category-guides"],"acf":{"full_width":false,"header_transparent":false,"header_white":false},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/website.publicators.com\/he\/wp-json\/wp\/v2\/posts\/3883","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/website.publicators.com\/he\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/website.publicators.com\/he\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/website.publicators.com\/he\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/website.publicators.com\/he\/wp-json\/wp\/v2\/comments?post=3883"}],"version-history":[{"count":4,"href":"https:\/\/website.publicators.com\/he\/wp-json\/wp\/v2\/posts\/3883\/revisions"}],"predecessor-version":[{"id":3888,"href":"https:\/\/website.publicators.com\/he\/wp-json\/wp\/v2\/posts\/3883\/revisions\/3888"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/website.publicators.com\/he\/wp-json\/wp\/v2\/media\/3885"}],"wp:attachment":[{"href":"https:\/\/website.publicators.com\/he\/wp-json\/wp\/v2\/media?parent=3883"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/website.publicators.com\/he\/wp-json\/wp\/v2\/categories?post=3883"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/website.publicators.com\/he\/wp-json\/wp\/v2\/tags?post=3883"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}