{"id":6241,"date":"2025-10-20T10:01:48","date_gmt":"2025-10-20T10:01:48","guid":{"rendered":"https:\/\/website.publicators.com\/?page_id=6241"},"modified":"2025-10-20T10:03:54","modified_gmt":"2025-10-20T10:03:54","slug":"api-manage-recepients-list","status":"publish","type":"page","link":"https:\/\/website.publicators.com\/he\/api-manage-recepients-list\/","title":{"rendered":"API manage-recepients-list"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"6241\" class=\"elementor elementor-6241\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ffc3ef1 e-flex e-con-boxed e-con e-parent\" data-id=\"ffc3ef1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8d8a64a elementor-widget elementor-widget-spacer\" data-id=\"8d8a64a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a9c27e elementor-widget elementor-widget-heading\" data-id=\"5a9c27e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">API\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c89a035 elementor-widget elementor-widget-heading\" data-id=\"c89a035\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"> API - Application Programming Interface\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88ada47 elementor-widget elementor-widget-spacer\" data-id=\"88ada47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-838a836 elementor-widget elementor-widget-text-editor\" data-id=\"838a836\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p dir=\"ltr\">API (Application Program Interface) is a way to achieve platform functionalities through code, without accessing the platform itself.<\/p><p dir=\"ltr\">Some of our users prefer API as intermediary tool to control email delivery functions, instead of coding within our platform.<\/p><p dir=\"ltr\">API enables you to complete actions without leaving your website. It enables your website to \u201ctalk to\u201d the email delivery platform, commanding it to activate triggers, update data in several places, and more. \u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ed6c9c elementor-widget elementor-widget-heading\" data-id=\"6ed6c9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">API &amp; eCommerce\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-191927a elementor-widget elementor-widget-text-editor\" data-id=\"191927a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p dir=\"ltr\">Let\u2019s take as an example a popular API tactic used by eCommerce websites:<strong>\u00a0Cart Abandonment.<\/strong><\/p><p dir=\"ltr\">70% of eCommerce website visitors will abandon products in a cart! (<a title=\"cart abandonment rate\" href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\" target=\"_blank\" rel=\"nofollow noopener\">click here for the data<\/a>).<\/p><p dir=\"ltr\">A most effective way to get the visitor to come back and finalize the purchase, is by sending them a newsletter. The most important thing is to\u00a0<strong>personalize<\/strong>\u00a0this newsletter; use the data you have about the visitor\u2019s journey.\u00a0<\/p><p dir=\"ltr\">For example: if a woman just added a dress to the cart, but have not made the purchase, it\u2019s worthy sending her an email with an image of that same dress, along with an incentive to buy it &#8211; like a 5 percent off coupon.\u00a0<\/p><p dir=\"ltr\">You can find more such ideas on\u00a0<a title=\"Shopify blog post about amazing-abandoned-cart-emails-and-what-you-can-learn-from-them\" href=\"https:\/\/www.shopify.com\/blog\/12522201-13-amazing-abandoned-cart-emails-and-what-you-can-learn-from-them\" target=\"_blank\" rel=\"nofollow noopener\">this Shopify blog post<\/a>.\u00a0<\/p><p dir=\"ltr\">See how a Tourism business can use this tactic, too:<\/p><p dir=\"ltr\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.publicators.com\/pubimages\/API_reEmailMarketing_ENf260d017-c293-4fe0-a2cf-8d8e9aa78d90.jpg\" alt=\"Personalized Newsletter\" width=\"487\" height=\"866\" \/><\/p><p dir=\"ltr\">Technically &#8211; how do you connect between the products a person abandoned, and the newsletter that is sent to that person?\u00a0<\/p><p dir=\"ltr\">This is what API is for, together with other platform capabilities that enable unique personalization.\u00a0<\/p><p dir=\"ltr\">This is just one example for many API use cases. eCommerce websites use API regularly to personalize newsletters, since these tactics significantly increase sales.\u00a0<\/p><p dir=\"ltr\">To learn more about this subject:<\/p><ul dir=\"ltr\"><li><a title=\"15 Surprising statistics about email marketing\" href=\"https:\/\/blogs.adobe.com\/digitalmarketing\/email\/15-surprising-stats-will-convince-use-email-remarketing\/\" target=\"_blank\" rel=\"nofollow noopener\">15 Surprising statistics about email marketing (@Adobe)<\/a><\/li><li><a title=\"6 ways to seal the deal &amp; Re-engage cart abandoners through emails (@InboxArmy)\" href=\"https:\/\/www.inboxarmy.com\/infographics\/cart-abandonment-emails\/\" target=\"_blank\" rel=\"nofollow noopener\">6 ways to seal the deal &amp; Re-engage cart abandoners through emails (@InboxArmy)<\/a><\/li><li><a title=\"Abandoned Cart On Shopify: 3 Examples Of Winning It Back (eCommerce email marketing blog)\" href=\"https:\/\/www.omnisend.com\/blog\/abandoned-cart-shopify\/\" target=\"_blank\" rel=\"nofollow noopener\">Abandoned Cart On Shopify: 3 Examples Of Winning It Back (eCommerce email marketing blog)<\/a><\/li><\/ul><p dir=\"ltr\">Power Users: consider \u201csearch abandonment\u201d and not just cart abandonment (you can also call it \u201cshopping abandonment\u201d). What would you include in an email for someone who has just been looking for something on your website, and then left? Perhaps a piece of awesome content ? A coupon?\u00a0<\/p><p dir=\"ltr\">\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39a3b8e elementor-widget elementor-widget-heading\" data-id=\"39a3b8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">API for Newsletter Delivery Platform\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a30cfc elementor-widget elementor-widget-text-editor\" data-id=\"0a30cfc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p dir=\"ltr\">Our API works according to the following categories:<\/p><ol dir=\"ltr\"><li dir=\"ltr\"><strong>Reports<\/strong>:<br \/>retrieving campaign data (opens, clicks, purchases, mobile\u2026), unsubscribing report, fail report<\/li><li dir=\"ltr\"><strong>Verification<\/strong>:<br \/>Secure identification of client-developer<\/li><li dir=\"ltr\"><strong>Campaigns<\/strong>:<br \/>creating a standard campaign, or automated, triggered, campaign data retrieval, campaign activation<\/li><li dir=\"ltr\"><strong>Templates<\/strong>:<br \/>the campaign\u2019s constant information (\u201cview in browser\u201d, sender address, etc)<\/li><li dir=\"ltr\"><strong>Forms<\/strong>:<br \/>retrieving existing forms, creating new forms, updating form features<\/li><li dir=\"ltr\"><strong>Subscribers<\/strong>:<br \/>importing subscribers to platform, managing user authorizations, retrieving a single subscriber\u2019s data by email address, removal from list, canceling campaign for specific subscribers<\/li><li dir=\"ltr\"><strong>Lists of Subscribers<\/strong>:<br \/>Retrieving lists of subscribers, retrieving a list by name or by ID, create and update a list<\/li><\/ol><p dir=\"ltr\">For full documentation:\u00a0<a title=\"Publicators API\" href=\"https:\/\/apiv1.publicators.com\/help\" target=\"_blank\" rel=\"noopener\">Publicators ASP.NET Web API Help Page (Json format)<\/a><\/p><p dir=\"ltr\">\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ade232e elementor-widget elementor-widget-heading\" data-id=\"ade232e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\n\n\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33de26d elementor-widget elementor-widget-heading\" data-id=\"33de26d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Popular Use Cases\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-958a58f e-flex e-con-boxed e-con e-parent\" data-id=\"958a58f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-716fd7b elementor-widget elementor-widget-text-editor\" data-id=\"716fd7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"text-align-left w800 centered\"><p dir=\"ltr\"><strong>Removing from Lists \/ Moving to Another List<\/strong><\/p><p dir=\"ltr\">Example: a new website visitor engages with your product pages. You begin sending them a series of newsletters. With time, that person makes a purchase. This changes his status on your system &#8211; from Lead to Customer. You can use API to remove them from the Leads list, and move into the Customers List, promptly after they made that purchase.<\/p><p dir=\"ltr\"><strong>Managing Unsubscribes<\/strong><\/p><p dir=\"ltr\">The Spam laws require the newsletter senders to get each person on the list to approve receiving their emails. For this reason it\u2019s crucial to meticulously manage unsubscribes. To do that, the platform automatically adds a link to unsubscribe at the bottom of every email. Still, there are people who choose to hit \u201creply\u201d and ask to be unsubscribe, and not by clicking that link. In addition, some marketers use several email accounts (for easier campaign management), so sometimes you need to unsubscribe someone from several different accounts. API helps achieve that, and much more.\u00a0<\/p><p dir=\"ltr\"><strong>Send by Segment<\/strong><\/p><p dir=\"ltr\">Just as you are able to send newsletter a to list of subscribers, you can also send newsletter to a segment. \u201cWhat\u2019s the difference?\u201d You might ask. Well, whereas list of subscribers contains accumulative records, segment is basically a real time screenshot of all subscribers from all lists, filtered by set of criterias. API integration enables you to create this kind of segment based group from within your website and then send the real time data to Publicators for the sending.<\/p><p>\u00a0<\/p><\/div><div class=\"share-links\"><h6 class=\"share-links-title\" role=\"heading\">\u00a0<\/h6><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c7f09f elementor-widget elementor-widget-spacer\" data-id=\"3c7f09f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>API API &#8211; Application Programming Interface API (Application Program Interface) is a way to achieve platform functionalities through code, without accessing the platform itself. 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